Built for indie scale
You do not need an enterprise stack for SEO automation. OpenClaw plus a few skills can handle keyword research, intent grouping, outline generation, and content queue management without a large team.
Keyword research workflow
- Seed keywords from your product, docs, or competitors.
- Expand with related terms and questions (e.g., "how to", "what is").
- Cluster by intent: informational, navigational, transactional.
Use a web-search skill so OpenClaw can pull SERP data and suggestions:
openclaw skills install web-search
Intent grouping
| Intent | Example Queries | Content Type |
|---|---|---|
| Informational | "how does X work" | Guides, tutorials |
| Navigational | "X login", "X dashboard" | Short answer, link |
| Transactional | "buy X", "X pricing" | Landing page, CTA |
Group keywords in a simple table or spreadsheet. OpenClaw can help label and cluster if you provide a small sample.
Outline generation
Give OpenClaw:
- Target keyword
- Intent
- Competing URLs (optional)
Ask for an outline: H2s, H3s, and bullets. Review and edit; do not auto-publish.
Content queue management
- Keep a queue file (CSV or Markdown) with: keyword, intent, outline, status, due date.
- Use a summarize skill to turn outlines into first drafts when appropriate:
openclaw skills install summarize
- Mark items:
planned→outlined→draft→reviewed→published.
Update scheduling
- Set a cadence: e.g., 2 new posts per month, 1 update per week.
- Revisit top pages quarterly: refresh facts, add new sections, improve CTR with better titles.
AGENTS.md template for SEO agent
# SEO Agent
## Goals
- Research keywords and group by intent
- Generate outlines for target keywords
- Suggest content queue priorities
## Skills
- web-search: for keyword expansion and SERP checks
- summarize: for draft summaries from outlines
## Constraints
- Never publish directly; output outlines and drafts for human review
- Include source URLs when citing SERP data
Practical commands
# Install SEO-related skills
openclaw skills install web-search summarize
# Run keyword research (custom command depends on your setup)
openclaw run "Expand keywords for: OpenClaw Feishu integration"
# Generate outline
openclaw run "Outline for keyword 'how to set up OpenClaw' — informational intent"
Stay lean
Start with keyword research and outlines. Add content drafts and scheduling only when the manual review loop is stable. Indie SEO automation works best when automation assists, not replaces, editorial judgment.